Mobile marketing. Predictive regression models. Offline. Multichannel. Interpretability/ease of understanding⏎
Mobile web. Pain points. Price. Premium publisher. Limited time offer⏎
Multichannel consumer. Nfc (near field communication). Pain points. Predictive segmentation models. Overflow staffing option⏎
Promotional site. Marketing silos. Probabilistic matching. Overflow staffing option. Page views⏎
Limited time offer. Nfc (near field communication). Mix optimization. Process map. Mobile marketing⏎
Ipoint/interaction point. Limited time offer. Path to purchase. Niche market. Predictive segmentation models⏎
Niche market. Predictive regression models. Process map. Multichannel consumer. Placement targeting⏎
Price skimming. Online data. Moments of truth. Online data providers. Mobile web⏎
Predictive regression models. Marketing resource management (MRM). Personae. Placement targeting. Logistic regression⏎
Limited time offer. Mobile marketing tools. Market research/surveys. Mobile web. Neural network modeling⏎